Type Specimen Campaign

Project Description:

"You will design a campaign to promote and introduce a typeface. The materials will be centered around a specimen booklet that

will contain detailed information about the typeface. You will then extend your design solution to apply to other materials.

You will choose a typeface from the list provided (see page 2). After conducting research on it, you will develop a title that summa- rizes a key aspect of the work. You will then express the meaning of this title—typographically—throughout the system."

Deliverables:

Booklet: 12–24 pages, saddle-stitched, heavier weight for cover optional, 11" x 17" maximum parent sheet. (Required content: 250+ words about typeface, 250+ words about designer(s), all available weights, glyphs, and any special font features).

Website: Home page + 1 interior page. Responsive layouts to be shown in 3 devices: Laptop/desktop, tablet and mobile. (Specs to be discussed in class.)

Animated Banner: 1,000 x 250 px, horizontal, 3–5 second loop + 3-panel printed storyboard.

Promo item: One other promotional item, of your choice, will be added to the system. (T-shirt? Mug? Enamel pin? etc.)